Monday, 9 May 2011

Using Conventions From Real Media Texts (Group Analysis)

Goodwins Analysis - AS

Genre Characteristics
Our thriller adhered to the conventions of a specific sub genre within thriller productions. When applying Goodwins theory to our thriller opening sequence, the genre characteristics would be the conventions of a thriller film. In our production we included a handy cam affect which is a sub genre within the thriller genre. We also used fast pace, quick editing which is also a convention. Building up tension and suspense was also used by us. A juxtaposition between quite a normal situation turning into a scary one. A vulnerable character usually a female is often seen in other thriller films and we also used this adhered to this convention.

Intertextual Reference
One main reference people may recognise in our production is the Blair Witch Project film, which has similar qualities to our project. We also play Micheal Jackson's thriller song within the film so this is another intertextual reference.

Notions of Looking
The female character within our production was seen as quite vulnerable which follows conventions of a thriller however to challenge a convention the female was quite intelligent also. Having female protagonist is also quite unconventional of both thriller and films in general.

Goodwins Analysis - A2

Links between Music and Lyrics
We quite loosely linked the lyrics and actions within our music video but not too structured. As this would have not been a convention of trip hop music videos.

Genre Characteristics
In comparison with our AS product we challenged more conventions when looking at mainstream music videos whereas with our AS we followed these. However, in terms of the Trip-Hop genre we followed these conventions through a heavy storyline, an abstract feel and showing the band play.

Intertextual Reference 
We did not have any intertextual references within our video because we wanted to keep are narrative flowing and with the trip hop genre this was not necessary unlike mainstream, chart music videos.

Notions of looking
We did not have focus of female as a sexual symbol as most music videos do at present. We also had the male bunny character as the vulnerable one within the film and the female as the dominant character. However, we did have a stereotypical portrayal of the Psychiatrist as a wise man, intelligent man.

Demands of the Record Label
Our music video was on a independent label so the artists (the band) had control of creation so no demands were made.

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