Links between lyrics and music
When referring to the lyrivs, we took into account some of the recurrin themes and imagery within them. For instance, Kesha mentions 'light' on more than one occasion which led to us shooting and creating several scenes which were heavely influenced by lighting. Be it natural light through the shots themselves and settings of the video or through editing which we swapped between black and white, natural and sepia tone.
Genre Characteristics
Typical of the pop genre, we focused on creating a strong image for the main character within the video (kesha). Through the use of party inspired fashion and the setting of the video we set about creating a character easily associated with the genre and the themes can be seen in many other videos of the same genre, including videos made professionally by Kesha.
Intertextual reference
The video can be seen to make references from several examples of popular culture media productions. An example of this is the use of similar styling and setting to that of the TV production 'Skins' which focuses on teens and their lifestyles. Also, for viewers who have previously watched a Kesha video will definitely notice the similarities in the theme of the video (settings and look).
Notions of looking
Notions of looking is especially poignant in reference to our media production. Our main character is a young female, as typical with many other female artists, they use sexuality as a point of selling and we could be said to have done that same. The main character is represented in a way to which women will inspire and men will be attracted to.
Performance, narrative and concept based video
Our video does not essentially follow a linear narrative, instead it is a jumbled narrative which embodies the concept of the pop life style. Scenes are definitely connected but they do not necessarily tell a story. However, it could be said that our video does have an ending, a summary to the jumbled events which occur previously in the video.
Demands of the record label
It would be expected for our video that the record label would want to emphasise the 'look' of the artist in order to create a memorable video and a character which people, especially young females, aspire to.
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