Lyrics and Visuals
-Godwins theory suggests lyrics will make constant references to visuals on screen. This applies to this conventional pop/r'n'b music video because the 'glamorous' highlife in the music video with connotations to wealthy lifestyle. Therefore the visuals reinforce the message that the artist is sending across through the mise-en-scene and the props and costume. For example fancy cars, airplanes, champagne.
Genre characteristics are depicted within the music video as the certain traits associated
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